Retail Analysis

1. The store I went to was Abercrombie and Fitch. The store markets to men and women ages 15 to 35.
2. A. When I first looked outside the store I noticed how they had shutters on the outside instead of windows. When I tried to look in the store there was a wall with a big picture of a guy with his shirt off.
B. The store had loud electronic music playing. By the time i was ready to leave the store my ears hurt.
C. The merchandise was displayed on tables and hanging up on racks. I noticed that the cloths were folded different then normal and it caught me off guard.
D. The floors were black wood floors in the front and back of the store. In the middle of the store by the dressing room the floor was concrete. It was good they differentiated the two parts and I know where the dressing rooms were.
E. There were not many signs in the store. The only things that were on the walls were models in bathing suits. They all looked like they were having so much fun.
F. There were three different cashier areas. They had one in the back of the men's side, one in the back of the women's side, and one in the middle of the store.

3. This store tries to present a hip and young style. They represent this by having good looking people work there, their music is modern and hip making younger people like it, and the ads with people having their shirts off made them hip and young.
4. The customers interacted with the with the store well. The dim lights forced the people to get close to the cloths. When people got close they picked up the cloths and then put them back down.
5. The design of the store worked great. The decompression zone at the beginning of the store made it so you would adjust before you got to the store. The dim lights and loud music make it hard to focus on what you are looking at and buying. The pictures on the wall make it look like if you wear their cloths then you will have fun and looking good in them like posters.