three levels of design

1. I think that Norman's key points were the three levels of design and how they could be used. The three different levels of design are visceral, behavioral and reflective. Visceral design is what nature does meaning, this design is about the look and the feel of the product. Behavioral design is about use. The product does not have to look pretty but as long as it works good the product will last. The last design is reflective design covers a lot. This design is about what message the product gives when you are using it, about culture, and about the meaning the product gives.

2. Chapter one and chapter three are very similar but have some differences. Most of the main points of both chapters are related in some way or another. The difference was that chapter three focused more on the way that the consumers feel toward a product while chapter one talked about why the products were bad and the different ways to make them better.

3. An example of visceral design that i have experienced is the Nestle Pure Life water that i drink. The bottle has a sleek and modern design that makes me want to have it compared to the normal shape of water bottles. I am sure that the cheaper water taste the same and probably has the same water quality as the more expensive water but the water bottle sold me on the Nestle. An example of Behavioral design is my iPod nano. It is very plain gray and for having so many functions it is easy to use and not complex at all. An example of reflective design is my pair of Prada shoes. They are not very comfortable and i dont think that if i wore them everyday they would last for longer than a couple of months but i wear them to nice occasions and when i put them on they make me feel nice.