The Design of Everyday Things

1. I think that Norman's key point was how the different ways that design can effect the products that we use. There are many ways to design a product that can make the product easy to use and hard to use. Sometimes with products they try too hard to make the perfect design which can make the products way too complex for the normal person to easily use. Another key point is that either the companies are not getting any feedback from the people using the products or they do not listen to the feedback they are getting. I think if the companies did some trials and looked at the feedback from the people during those most of the complex issues would be solved and the companies could make the products easier to use.

2. A product that i had trouble using or figuring out to use was my moms new blackberry phone that she got. The design was not too bad but i know that when i was trying to use the phone that had so many features that i would never learn how to use. The usability was hard because there were too many functions on the phone to use easily.

3. The designers of the iPod addressed the principles that Norman discussed very well. I think that the iPod did a great job with natural mapping. Anyone can pick up an iPod and use one. The iPod is simple enough for people of any age and with all different levels of experience in technology.