Principles of Marketing

1. Design affects marketing in different ways. Design affects marketing with packaging, labeling, and brand. All of these things have to be well designed for a product to do well. With packaging a product has to look viscerally appealing as well as be very functional. When you have packaging you have the primary container and the secondary packaging. Primary container is what you hold when you are using the product such as the tube of toothpaste, but the secondary packaging is what the tube came in such as the box. A label must be all visceral and reflective. If you have a label that looks great and shows off your company well then you have done your job. If you have a certain brand you can sell a product for much more money. People who loved Heinz ketchup were willing to play 100 percent more than a brand that was similar.

2. Branding and experiences have some of the same things in common but are on different time scales. For an experience you want it to last a life time. With branding that is your final goal to get people to use your product for a lifetime but it rarely happens that way. With a brand it is an experience but a short term one unless you had a really good experience with the product.

3. Kalamazoo's brand is based on its marketing. They want to be seen as a prestigious school that has tough academic standards and produce happy and successful people. They also have the brand on the cloths and products that they sell. When I see a big orange K i think of Kalamazoo College. They do a great job of putting their name on everything they have and making it noticeable. If you walk around the college you will see almost everyone with some kind of Kalamazoo gear on.